Thursday, October 13, 2011

When You Are #2 You Need to Try Harder

Wednesday, October 12, 2011

Had an interesting encounter at Tigo, the second largest cell phone company in Rwanda, today. In the cell phone business in Rwanda, Tigo is to MTN as Avis was to Hertz in the U.S.—a distant #2. Tigo is the up and comer—energetic, edgy, ambitious, but also chaotic.

They dropped the ball on our invitation to the Leadership and Customer Service Seminar we are doing for big companies next week. Dona and I decided to give it one more try with a personal visit, because we want to have representation from as many of Rwanda’s top companies as possible. We met the new HR Director—so new that he didn’t even have a business card. He hadn’t heard about the seminar, but after checking said they definitely wanted to come. I told him that we could no longer honor our invitation to bring 5-10 of their executives, but we would open up two places for them.

MTN is sending twelve.

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